Insights

New Brand. Same Values.

April 19, 2018

WS Updates

This year, we’re celebrating our 100-year anniversary. After 100 years of providing guidance and protection to some of the world’s most innovative companies, we have refreshed our brand identity to not only better reflect our 100-year legacy of guiding and protecting our clients, but also to set a course for how we communicate our mission for the future.

Our values remain unchanged. We believe you should get a team of industry experts rather than being assigned generalists who don’t understand your business. We believe in providing personalized service instead of passing you off to a call center. We believe in fierce advocacy and unbiased advice for you and your business, instead of selling you prepackaged insurance products. And we know that working hard to get your risk analysis and coverage terms right gives you peace of mind.

“Going forward, our mission continues to be simple—to champion for your success.”  – ANDY BARRENGOS

You’ll find our new look throughout our refreshed collateral and also on our newly-designed website, including:

  • A simpler name—Woodruff Sawyer (no more hyphen or “& Co.”).
  • A new url: woodruffsawyer.com—which includes a new Insights section with hundreds of articles and recorded webinars. These resources are packed with advice from thought leaders in business risk, cyber liability, and employee benefits, as well as give you direct access to Woodruff Sawyer experts across all of our practice areas.
  • Our  newest client access tool, called Woodruff360, which allows clients to confidentially share, access, and report information related to their insurance and risk management programs in a simpler and more intuitive way.
  • Coming soon, you’ll hear much more about our 100-year anniversary, with stories from our team and our customers.

If you’re new to Woodruff Sawyer, we hope our mission is reflected in every aspect of your experience with us. Our 100-year history of unwavering advocacy has earned us one of the highest client satisfaction ratings in our industry, and we’re proud of it. If you’re a client or partner, we want to assure you that while we are excited about our rebranding and the other changes we are making in support of our growth, one thing will never change—our commitment to doing what’s best for our clients.

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All views expressed in this article are the author’s own and do not necessarily represent the position of Woodruff-Sawyer & Co.